 A great read!, 2002-10-01
After university I thought I'd never voluntarily pick up a text book again. I was wrong! This book is designed to take you through the principles of viral marketing over a week, but I read it in one sitting! It really was that good! It covers all the ground you need to start thinking seriously about tackling the web as a marketing communication tool. There are lots of good e-marketing examples, many of which you will have received yourself, which gives depth to the points made. It provides many good ideas for improving the 'word-of-mouth' phenomenon on the internet and avoids all the heavy jargon of many other text books. I even passed it onto my boss to read... Everyone should read these 'in a week' books even if they think they know all about the subject matter. Go on, surprise yourself!
Whittaker does it again, 2008-02-07
Once again, Andrew Whittaker has taken a complex subject and brought it to life with practical advice and examples which should help any marketer include it effectively in their plans.
Another Excellent Book From Andrew Whitaker , 2007-10-10
Thought this book was excellent.
Andrew has really captured the essence of the Viral Marketing concept and provides readers with excellent insight and creative stimulus.
Recommended.
Great book - pass it on!, 2002-10-08
If viral marketing works, then I should email this review to all my friends... Seriously though, this is the best book I've read on the subject. It's a great introduction to the main things to think about, and really gave me a feeling of confidence to try viral campaigns for my own products. The examples bring it to life, and the structure of seven chapters for seven days makes it really easy going. For me, the way the authors show how to track the campaings, and then turn this into tangible success measures was the highlight - really showing how to make marketing measurable. My boss will thank me for that! Any criticisms? I'd say it's more of an introduction than deep technical explanation, but it's definately the best introduction I've seen. Easy to read, informative and engaging.
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