Designing for the Social Web (Voices That Matter) |
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Author:
Joshua Porter
By New Riders
Average Customer Rating:     
List Price: £28.99
Our Price: £28.99
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Binding: Paperback Dewey Decimal Number: 006.7 EAN: 9780321534927 ISBN: 0321534921 Label: New Riders Manufacturer: New Riders Number Of Items: 1 Number Of Pages: 192 Publication Date: 2008-05-08 Publisher: New Riders Studio: New Riders |
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    Invaluable , 2008-05-27 Comment: I attended Joshua Porter excellent panel session, 'Social Design Strategies', at SXSW 2008 and was keen to read his book. The book does not disappoint. The title is misleading it's about more than just social networking; and this is a good thing. For example, there's some excellent stuff on how to design a good sign-up process and how to respond to customers on service failures. Joshua details a hierachy covering different levels of customer engagement and how to move them up the value chain. All in all brilliant.
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